Restraint was not in their campaign vocabulary - and suburbanites eventually ran in the other direction.īut Youngkin reached back beyond Trump and revived the Bush family strategy. Trump and his acolytes broke from this style. But the president’s team didn’t fund or produce them - so Bush was able to denounce the effort, maintain his image, and still benefit from the distrust those ads created around Kerry. The controversial commercials smeared Kerry’s service in Vietnam. And the frustrated Democratic candidate was left to explain it.Įven the discredited “ Swift Boat” campaign worked for Bush. The ad - just like the Willie Horton spot - was dissected constantly by television and cable news programs. It showed Kerry sailing along the coast, the picture of self-satisfied aristocratic entitlement, while voice-over noted how the senator had blithely changed his mind on key issues. That lead to the “Wind-surfing” commercial, which flipped the script on his Democratic rival and played to voter distrust of blue-blooded candidates. īush had at least one strong asset: Despite his advantaged background, he came across like a regular person, someone - as the phrase went in his 2000 campaign - you could have a beer with. John Kerry John Kerry A presidential candidate pledge can right the wrongs of an infamous day Equilibrium/Sustainability - Dam failures cap a year of disasters Four environmental fights to watch in 2022 MORE.
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Democrats smelled victory and nominated Vietnam veteran Sen.
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His re-election bid was an uphill battle, with unpopular conflicts still raging in Iraq and Afghanistan. Bush, followed the family playbook in 2004. But, as Bush’s predecessor Ronald Reagan once said, “ If you’re explaining, you’re losing.”Ī key aspect of the Bush campaign reverberates for Republicans now: Throughout that blistering contest, Bush’s low-key style and image allowed him to both sustain his suburban appeal and air his base-tailored dog whistles. Dukakis tried hard to explain the goals behind his furlough effort. The ad was an extremely effective racial “ dog whistle” - an indirect message to the hard-core GOP base that the patrician Bush was someone they could support.ĭemocrats had no effective response. Horton, a Black convicted murderer, was released through that program, only to commit more violent crime. Michael Dukakis’s furlough policy in Massachusetts. The now-infamous commercial focused on Democratic candidate Gov. Democrats were up in the polls, crowing about Bush and the so-called “wimp factor.” Bush tried to do something no vice-president had done since Martin Van Buren - succeed his boss and take over the White House. They came across to many as privileged politicians who couldn’t play campaign hardball. Marjorie Taylor Greene says she's meeting with Trump 'soon' in Florida MORE, there is the shrewd candidate with a keen eye for wedge issues, camouflaged by khakis and a calm demeanor.īoth Bushes presented themselves as easy marks Democrats were eager to challenge.
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You f-ing did this' MORE, or Marjorie Taylor Greene Marjorie Taylor Greene GOP efforts to downplay danger of Capitol riot increase The Memo: What now for anti-Trump Republicans? Rep. 6 wasn't worse than 9/11, nor is democracy at risk: Here's why Cheney confirms she told Jim Jordan on Jan. 6 chair says panel will move this month to ask Pence to testify No, Jan. 6 anniversary US, Russia to hold talks amid rising tensions Democrats must close the perception gap MORE, Jim Jordan James (Jim) Daniel Jordan Jan.
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6 anniversary events Sunday shows preview: Congress marks Jan. Instead of a raging Donald Trump Donald Trump Fox News tops ratings for coverage on Jan. The Bush campaign style is making a comeback.Īmong the messages emerging from Glenn Youngkin Glenn Youngkin Pandemic pushes teachers unions to center stage ahead of midterms Overnight Energy & Environment - Virginia gears up for fight on Trump-era official Virginia Democrats prepare for rare confirmation fight over Wheeler MORE ’s victory in the Virginia governor’s race last week is this: The era of angry, fire-breathing GOP candidates may be over, replaced by a campaign approach Democrats rarely seem to beat.